Tänään keskiviikkoiltana BusinessFinlandin luentovieraille tarjosi todella hienon presentaation Pooky Amsterdam useiden machinima-videoiden siivittämänä. Hänen esityksessään oli paljon tietoa virtuaalimaailmojen markkinointihyödyntämisestä kiinnostuneille – lisäksi myös esitetty tärkeitä eroja, miksi Second Life ja virtuaalimaailmat eroavat niin paljon muusta sosiaalisesta mediasta, ja miksi asiantuntemus sekä virtuaalisen kulttuurin tunteminen ovat myös ensiarvoisen tärkeitä virtuaalisessa liiketoiminnassa.
Ohessa muutamia leikkeitä tekstichatista, joka oli käytössä videoiden aikana:
[2009/10/28 10:35] Pooky Amsterdam: So indeed Second Life can offer a great platform upon which to build a branded community for a large variety of products and services.
And to market any of this will not take any additional dollars but be a piggy back on existing advertising.
[2009/10/28 10:35] Pooky Amsterdam: New research from Affinity confirms that magazine ads with URLs are more likely to drive readers to advertiser websites overall, as well as across a range of genres.
[2009/10/28 10:35] Pooky Amsterdam: Even if “drive to web” is not the goal of the advertising campaign, including a URL to boost web visits is a benefit most advertisers will appreciate.
[2009/10/28 10:36] Pooky Amsterdam: All a company needs in any of their ads which already exist is a line of drop out type that gives the name of the URL, the type of event and the happening.
[2009/10/28 10:36] Pooky Amsterdam: On Second Life this means cost effective and valuable and community building it also answers the very important requirement of time spent with the brand.
[2009/10/28 10:36] Pooky Amsterdam: Humor is a great way to develop a following for your busines sor brand
[2009/10/28 10:37] Pooky Amsterdam: interactive real time gaming and community is the future of entertainemnt
[2009/10/28 10:37] Pooky Amsterdam: using SEcond life we can deliver very cost effective product – whether for entertainment, education of training
[2009/10/28 10:37] Pooky Amsterdam: next i will show you a trainging film we did for a very large middle market business association
[2009/10/28 10:38] Pooky Amsterdam: ACG Intergrowth 2009 – New Attendee Guide[...]
[2009/10/28 10:39] Pooky Amsterdam: We were able to recreate parts of Las Vegas and film this for a client saving them 10 to 15 times in real money what this would have cost.
[2009/10/28 10:39] Pooky Amsterdam: Even more because as you will see we were able to recreate as avatars, people whose appearance fees alone would be several times what the entire video cost to make
[2009/10/28 10:39] Pooky Amsterdam: Cost effective, as well as green, no frequent flier miles were spent in the making of this video, and the electricity we used was based out of our local utilities alone.
[2009/10/28 10:39] Pooky Amsterdam: Money and fuel is saved in the making of this video as no one had to get on a plane or into a car to make this video happen.
[2009/10/28 10:39] Pooky Amsterdam: and of course time saved as well
[2009/10/28 10:40] Pooky Amsterdam: It shows exactly what the client wanted it to show.
[2009/10/28 10:40] Pooky Amsterdam: For the person attending the conference for the first time, it gave them a virtual video playbook of what was going to happen that weekend.
[2009/10/28 10:40] Pooky Amsterdam: It completely prepared them for what to expect, and even gave them clues as to what to pack.
[2009/10/28 10:40] Pooky Amsterdam: The benefits of preparedness for a high level conference is a direct return on the investment for those business professionals, and for the sponsors of the conference.
[2009/10/28 10:41] Pooky Amsterdam: we needed to illustrate where to get the taxis tothe hotel
[2009/10/28 10:42] Pooky Amsterdam: As one can build 3D models of not only buildings, but also of product, engines, machines, fashion and anything that exists in the world
[2009/10/28 10:42] Pooky Amsterdam: Second Life offers the tremendous ability to create videos for training, for informational purposes and for exposition.
[2009/10/28 10:42] Pooky Amsterdam: we were able to do thsi video for 5,000USD – tohave doen this outworld or real life – it woudl have cost anywhere from 30,000 – 50,000USD plus
Lisäksi lopuksi vielä YouTube -linkit muutamaan erinomaiseen videoon, jotka olivat esillä presentaation aikana:
ACG Intergrowth 2009 – New Attendee Guide
I’m Too Busy To Date Your Avatar!
Te Wāhi Whānau – The Birth Place in Second Life
